Product Manager, Growth. Launch the Next Wave of AI Consumer Products.

What you'll own

Each of our clients is an AI consumer company trying to turn a launch into pipeline. Your job is to own one of those launches from end to end - we call this a play.

A play is a 6-8 week campaign: you pick the creators, write the brief, ship the content, watch the metrics, kill what's not working, double down on what is. Most plays drive 50K-500K installs or signups for the AI product.

You are the single throat to choke for one product's launch. You own the outcome.

What you'll actually do

• Define the launch hypothesis. What's the user behavior change this product is betting on? Who's the early adopter? What's the hook that gets them in the door?
• Source creators. You find your own creators - 10-30 per week in the product's niche across TikTok, IG, and YouTube Shorts. We give you the sourcing tools, the existing creator database (50K+), and the criteria. There is no separate sourcer; the play is yours end-to-end.
• Brief and ship. Write the creative brief, send the assignments, answer creator questions in our shared Slack channels. Get content out the door fast.
• Measure and iterate. Track posts, views, conversions. Run experiments on hook, format, and CTA. Weekly decisions on what to kill and what to scale.
• Report. Weekly written update on the play: what shipped, what we learned, what's next. Direct dialogue with the client founder.

Who this is for

• Ships things. You have launched something. A TikTok account, a Shopify store, a Discord community, a Substack, a side product. Anything where you had to make 100 small decisions and learn from outcomes.
• Lives on short-form video. You can name 5 creator accounts you follow in different niches and explain exactly why each one works.
• AI-native. You don't just use ChatGPT. You build small things with Claude, Cursor, v0, Lovable, ElevenLabs, Runway. Whatever the job needs.
• Wants to be a PM, the operator way. You're not optimizing for a SaaS PM role at a 500-person company. You want to be in the room when the launch decisions get made and to own the outcomes.
• Async-first. You're comfortable in written environments. You don't need a meeting to make a decision.

You don't need a CV from a top school. You need evidence you can ship.

What you'll get

• Paid. $800-$1,800/month base depending on hours and experience, plus performance bonus tied to your play's outcomes. The bonus can be larger than the base for top performers.
• Real ownership. You own one product's launch, then 2-3 as you ramp. Your name on the work.
• The 8x playbook. Every internal SOP, every creator network, every tool. We hand you what took 18 months to build.
• Direct path to extend. 3-month role, but roughly 30% of PMs extend or convert to FT product roles after the first wave.
• Truly remote. Work from any timezone, any country. We have PMs in multiple countries already.

About 8x Social

8x Social is the infrastructure layer for performance-driven creator marketing. We work with the fastest-growing AI consumer companies to turn their launches into pipeline, connecting them with 100k+ creators across 30+ countries. Founded by Jaka Bavdek (CEO, London Business School) and Theo Bui (CTO, Imperial College), we're backed by Entrepreneur First and based in San Francisco.

We're the fastest-growing company in EF history. If you want to be a PM for the AI consumer wave - and actually own the outcomes rather than write specs about them - this is the most direct way in.